One of my fave marketing profs! He is very much into a lot of case studies throughout the semester, mostly with European brands. Unlike most classes, expect to encounter or learn a thing or two about foreign economy and other technical terms. Super approachable but has high standards. B+ with a good amount of effort and A-able with almost max effort. Challenging but fulfilling class!
From what I remember, the big req was a market entry plan divided into different submissions.more